In 1904 and 1905, two Fisher brothers came to Detroit, Michigan to work in the first “horseless carriage” body shops. In 1908 they decided to go into business for themselves as the Fisher Body Company.
In the early years of the company, the Fisher brothers had to develop new body designs because the “horseless carriage” bodies did not have the strength to withstand the vibrations of the new motorcars. It’s an example of innovative forward thinking from the start.
