History

Introduction

Fisher Body is Born

In 1904 and 1905, two Fisher brothers came to Detroit, Michigan to work in the first “horseless carriage” body shops. In 1908 they decided to go into business for themselves as the Fisher Body Company.

In the early years of the company, the Fisher brothers had to develop new body designs because the “horseless carriage” bodies did not have the strength to withstand the vibrations of the new motorcars. It’s an example of innovative forward thinking from the start.

The Fisher brothers' answer to the "horseless carriage" in the early era of Fisher Body Co.

Advent of the Automobile Body

By 1913, the Fisher Body Company had the capacity to produce 100,000 cars per year. Customers included: Ford, Krit, Chalmers, Cadillac, Oldsmobile and Studebaker. Part of the reason for their success was the development of interchangeable wooden body parts that did not have to be hand-fitted. This required the design of new precision woodworking tools. In 1916, the Company became the Fisher Body Corporation. Its capacity was now 370,000 bodies per year.
Fisher Body pioneered closed automobile bodies for mass produciton

Roaring Progress in the Twenties

From its beginning, to its sale in 1919 and 1926 to General Motors, the Fisher Body Company was built by the Fisher brothers into one of the world’s largest manufacturing companies. Five years after the agreement with GM, production leaped from 135,000 units to 575,000 units, and in another year, it passed the million mark. The company had more than forty plants, employed more than 100,000 people, and pioneered many improvements in tooling and automobile design including closed all-weather bodies.
The first use of automotive lacquer in 1923, vital in the attainment of volume production

Flexing our global muscles

As we moved into the new millennium, Fisher & Company continued to grow. Fisher Corporation expanded their Troy, MI campus and welcomed Alfred J. Fisher IV as Vice President. Our global expansion began during this time with the launch of Fisher Dynamics Europe in 2003, followed by facilities in China, India and Mexico. As we continue to grow, innovation, insight and excellence are as strong today as they were when the company first opened its doors.

The Fisher brothers' answer to the "horseless carriage" in the early era of Fisher Body Co.

Company

Products

  • Seat Structures
  • Mechanisms

Services

© 2025 Fisher Dynamics Germany GmbH - All rights reserved

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.